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Judith L Hubbard's avatar

Very informative and frightening; thank you!

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James Wilkes's avatar

Man through an evolutionary quirk - and some luck - developed a big brain, then language, and then, technology, which has advanced at warp speed over the last two centuries. These ‘technology’ revolutions began with steam and mechanisation, enabled mass production, and then advanced to the electronics, IT and automation phase. We’ve now arrived at the Ai and cyber physical systems era. The common thread running through human technological advancement has been consumption and extraction.

The problem with this pairing, which has evolved in lockstep with technology advancement, is it has massively increased the carbon dioxide levels in earth’s atmosphere, which in turn is heating the planet up.

Technology advancement has enabled enterprises to scale up production. This created a need to find new markets and new customers. Marketing, an offshoot of economics came to the rescue enabling production surplus to find buyers. Along the way, marketing advanced to the point where it could actively facilitate demand in a new way. It created the consumer and with it, eventually, overconsumption. This is obviously a very simplified narrative.

My point: mankind evolved a big brain, and then used it to engineer an ecosystem of consumption and extraction which has become an existential crisis. In other words, human beings - us - are cheerleading our own extinction. The irony hurts. Can we change in time to avoid the worst impacts of climate change? Apparently not. Why not? As it turns out, humans are status driven, which creates competition for finite resources, because he who has the most stuff wins, aka greed. Exhibit A: the carbon footprint of the world’s 100 wealthiest. Bezos is a particular favourite example of mine. https://nypost.com/2023/11/25/news/jeff-bezos-yacht-produces-7k-tons-of-carbon-emissions-per-year-report/

My advice: buckle up, “The Day After Tomorrow” might not be what you’re expecting.

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